We mainly looked at pepsi and coca cola branding.
These are my notes:
-Pepsi changed a lot over time, coca cola not.
"Identity must spring from its own roots"
"Identity is expressed in names, symbols, logos, colours"
This is all I got.
Perhaps me being ill that week never helped with my concentration / maybe the lecturers switch the slides too fast when i'm writing.
Although this lecture was put on to help us, i felt it was pretty useless when we already (most of us) understand corporate identify, or should have by now?
I feel like im back in school.
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